Appealing to China a top priority
By Xinhua in New York | China Daily | Updated: 2019-02-15 07:57
As Chinese communities at home and abroad rang in the Lunar New Year last week, the NBA seized the opportunity to engage its biggest overseas market.
When the New York Knicks hosted the Detroit Pistons on Feb 9, spectators were given hongbao red envelopes, while halftime entertainment included dragon and lion dances, as well as a cultural presentation featuring the traditional qipao dress.
Similar overtures to China were made league-wide, with the efforts indicative of how keen the NBA is to build its brand in the world's most populous nation.
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