Men get their share of Valentine's Day gifts

Roses are red, violets are blue, and men may be gifted, too.

Gone are the days when Valentine's Day was all about pleasing the ladies: Gift-buying for men is on the rise.

According to the country's top e-commerce platform Alibaba, women accounted for 58 percent of all users who purchased V-day presents via its Tmall and Taobao marketplaces. Sought-after "for him" presents include skincare, male fragrances, branded pullovers and toy robots, the e-tailer said.