Asia-Pacific region loses no time in embracing the festive spirit

Fashion marketing executive John Rex de Guzman usually observes Lunar New Year celebrations by staying home and eating nian gao - the sweet and sticky rice cakes he receives from his Chinese-Filipino friends.

But after pursuing a master's in Asian Studies and learning about Chinese culture, he decided to go to Binondo, Manila's Chinatown, to take part in this year's festivities in the capital of the Philippines.

"I love the festive decor. I enjoy seeing those Chinese lanterns," he said, pointing to many adorning the neighborhood streets.