Farmers cultivate social media sales

Short video apps prove a way for rural businesses to reach urban consumers

In 2017, Gao Yulou and his wife Wang Jiao turned their backs on steady income in the bustling city of Kunming, capital of Southwest China's Yunnan province, and headed back to their hometown to be mango farmers.

The inspiration came after Gao saw someone selling fruits via videos online. He noticed how each video had a high click rate, and left people hungry to try what they'd seen.