Skechers China head sees brand set for success

Sportswear-maker growing at double-digit pace in Chinese market, riding wave of wealthier millennials and online innovation

Editor's Note: The Third Plenary Session of the 18th CPC Central Committee held in November 2013 decided to comprehensively deepen the country's reform and opening-up. China Daily is interviewing top executives of well-known multinational companies for their views on the country's socioeconomic development during the past five years.

Sportswear-maker Skechers hit the ground running in the Chinese market a few years back, and has been growing quickly ever since.