Show aims to take nation's history to global markets

Millions of viewers tuned into the Chinese TV series The Nation's Greatest Treasures, which focused on artifacts at nine museums nationwide.

The 10-part cultural program introduced 27 key items and attracted an audience of about 800 million when it aired on China Central Television between December 2017 and February.

The show also generated a buzz on Chinese social media, with Sina Weibo saying it had received more than 1.88 billion views.