Hitting highway over extended holiday becoming big business

Tour packages have become increasingly hot commodities during the Spring Festival holiday, said the Ministry of Culture and Tourism.

During the just-finished weeklong official break, Chinese made well over 400 million domestic trips, accounting for approximately a third of the entire country's populace.

Destinations featuring cultural events and exhibitions, including temple fairs and intangible cultural heritage shows, attracted the largest crowds, according to the ministry, with nearly 35 percent of travelers taking in cultural shows over the break.