Crafting a novel beer culture in mainland

Felix Wendlandt believes some great qualities or traits distinguish foreigners who own businesses in China: "resilience" and an ability to adapt quickly to a fast-changing market environment.

Even though the craft beer industry is very competitive not only in Shanghai but across China, many foreign craft beer brands are competing with local rivals to get in and grow.

The 31-year-old German citizen Wendlandt made a bold move in 2016 to start a company in Shanghai and launched Brander Urstoff, a German craft beer variety made in China with his business partner.