Custom corporate videos spin money

Many may mistake him for a gym coach given his huge frame and a big-size gym bag he carries, but Jim Fields, 30, is the founder of a digital content provider Relay Video.

When you start interacting with him, you'd find Fields is a down-to-earth person, who constantly talks about Chinese memes in fluent mandarin.

"If you are looking for a foreigner owning a startup in China, you have to interview Jim," said Wang Bin, founder of 10Fund, one of the investors in Relay, who referred Fields to this reporter.