Kitchen consultant from Italy finds home

Italian businessman Bruno Ferrari, 37, never thought he would like doing business so much in China, where he started from scratch and established four successful companies that provide culinary consulting, sell imported food, and help manage private kitchens.

He is set to open a new restaurant in Shanghai soon, and is the brand ambassador of Italian coffee provider Lavazza in China.

It took the chef-turned-entrepreneur merely four years to get where he is, with supportive Chinese government services and high efficiency he believes is difficult to get in other countries.