Nusic to the ears of startup founders

Norwegian Lars Traaholt Vagnes, 24, has been busy of late organizing a music competition that tries to unearth the best original music creator around the world. His aim is to popularize his team's music platform Nusic, an AI-enabled virtual DJ platform, through the competition.

According to Vagnes, who graduated last summer from Shanghai Jiao Tong University with computer engineering as his major, the competition aims to look for innovation and creativity in a musician's approach rather than technique.

Vagnes co-founded a startup a year ago, which allows people with musical creativity to display their talent. The startup currently has its China head office in Shanghai, and has received $250,000 in investment from foreign investors so far.