Demand from young consumers fuels surge in online shopping

Ye Jing, a 26-year-old investment manager from Beijing, has been busy nianhuo shopping - purchases made specially to mark the upcoming Spring Festival.

Usually she begins her preparations weeks in advance by buying a raft of local and overseas fresh food products for the annual get-together dinner.

However, this year she chose a different approach. Thanks to the booming cross-border e-commerce services and mobile payment technologies, Ye simply logged into the cross-border e-commerce platform's mobile app and placed orders for nianhuo gifts online.