Cultural elements bring vitality to products
By Wang Zhuoqiong | China Daily | Updated: 2019-02-01 07:25
Brands exploit tradition-related themes and IP to pack a punch in marketing
In early January, a shopping center in Guangzhou, capital of South China's Guangdong province, hosted a candy and snack fair themed on the Qing Dynasty (1644-1911).
What made the fair stand out were its red lanterns and candy made using the "royal kitchen method".
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