Lexus aiming to win over younger drivers with UX

Toyota's premium arm Lexus has launched a SUV, the UX, in China, to meet the changing demands of younger customers in the premium vehicle market.

"The all-new UX is a gift for the young 'experiential masters' in cities," said Hitoshi Otake, executive vice-president of Lexus China, when the model was launched last week in Hangzhou, Zhejiang province.

Lexus defines its target customers as "experiential masters", who are influential, seek extreme experiences, don't fear challenges, have creativity and an aesthetic consciousness.