MOUTAI'S PURSUIT OF EXCELLENCE, AS WELL AS CULTURE, YIELDS RESULTS

Company's time-honored techniques, as well as innovation, resonate in market seeking superlative products

At the beginning of this year, Li Baofang, Party chief, chairman and general manager of Kweichow Moutai Group, deliberated on the company's recently launched "Cultural Moutai" initiative, sharing his insight on how to develop a value system based on the nation's core values, its time-honored traditions and opening to the whole world.

It is widely recognized, as the saying goes, that culture is the soul of a country and of its people.