Parents adopting serious approach

Chinese parents are highly involved in their children's English studies and take them far more seriously compared with their counterparts in other parts of Asia or the West, according to market players.

Adele Bai, president of Kids & Teens at EF Education First China, said that a decade ago, most parents became involved only by deciding which extracurricular lessons or after-school tutoring sessions their children would attend.

But now parents, most of whom were born in the 1980s, have become involved in the entire process of their children learning English, she said.