Pampering pets offers new growth momentum

A five-direction scalp massager, indoor slides, and swing bed - this collection is not intended to make Huang Xinyi's life better, but to make her cat's life a little fancier.

The 27-year-old Beijing-based film production assistant spends almost one-third of her monthly salary on online shopping for her cat, at roughly 3,000 yuan ($441).

"I enjoy browsing online for pet toys or pet care products," she said, pointing at packs of toys and snacks in various corners of her apartment. "There are just not as many options offline. I also went online seeking advice on medical treatment when I adopted him and he was really sick, because I can compare products based on other people's reviews."