Insurance a growing trend among middle-income group

Wealthy consumers in the Yangtze River Delta region are setting aside more cash for their insurance plans, as China's leading internet players are becoming increasingly involved in online insurance, according to Beijing-based 21 JD Big Data Institute.

According to the institute's survey, the insurance sector registered the most rapid growth last year among all the monitored service categories in Shanghai, Nanjing in Jiangsu province, and Hefei in Anhui province.

The widening variety of products and services available on a range of e-commerce platforms has acted as a catalyst for the evolution of consumer habits in the region, explained analysts from the institute.