TV-makers push high-tech sets to win back customers amid revenue slump
The domestic market is expected to sell 48.51 million TV sets this year, up 1.6 percent year-on-year, with consumers favoring large 8K screens with higher resolutions and new-generation display technologies, an industry report said.
TV sales reached 47.74 million units nationwide last year, up 0.5 percent compared with the previous year. But related sales revenue totaled 149 billion yuan ($22 billion), down 8.6 percent year-on-year, according to the report, released by Beijing-based consultancy All View Cloud and the China Video Industry Association.
Opportunities and challenges will coexist in the TV industry this year, said Peng Jianfeng, deputy secretary-general of the China Video Industry Association. Peng noted the over-the-top, or OTT, business, meaning content that providers distribute via online streaming, will become an important revenue source for TV manufacturers.