IBM powering Pacific Coffee's digital dreams

IBM Corp is assisting Pacific Coffee's digital transformation by helping the brand, owned by China Resources Enterprise Ltd, to establish a smart coffeehouse to improve user experience and cut costs.

The LUXE flagship coffeehouse is Pacific Coffee's first smart cafe to use IBM's digital technologies, including digital menus, tabletop scan-and-order services, smart shelves, ebooks about coffee culture, and hand-held devices for baristas.

The new store format aims to offer customers more considerate and personalized services.