Early-years English learning market is growing up fast

China's early-years English language learning market will see "considerable" growth, both online and offline, as the younger generation of parents favor educational products that are high-quality and ability-oriented, according to an industry insider.

"The market will reach tens of billions of yuan, pushed by the new generation of parents, who are aged between 27 and 35," said Xu Kexin, co-founder of Jiliguala, a Shanghai-based online education startup founded in 2014.

These young parents, with their children just entering kindergarten, are conscious about the benefits of English learning at a young age, she said.