Banks take on upgrading branch service

Efforts part of lenders' attempts to meet national standards, better serve clients

Banks are reacting to the digital era by improving customer service across their branches, adding staff training, sofas, and even libraries, hoping to win back a set of people who are increasingly comfortable doing their finances online.

When Han Xiaoqing walked into a subbranch of China Construction Bank located at Yaogang Road in Nantong, East China's Jiangsu province, she spent one second in the doorway wondering where she should go to open a new account.