Realty with soul enriches culture

Huang Shaomei shapes New World's unique approach to property development

Huang Shaomei heads a realty firm that is attempting something extraordinary in China.

On the one hand, New World China Land Limited has sworn to not only preserve local cultural heritage in the form of old-world buildings and structures that showcase yesteryear architecture but also create sustainable development in cities on the Chinese mainland (so much so, in November, the property firm unveiled its new tagline: Soul of the City).