Chains to increase market share

Industry observers see trend in hotels in China evolving toward pattern set internationally

More family inns and independent hotels will join chain brands in the Chinese market in the future, to improve their operational efficiency and attract more customers, according to industry analysts and observers.

China has about 15 million guest rooms, about 77 percent of which have no brand. In the United States, the proportion is about 30 percent, Qin Yu, professor at the School of Tourism Science at the Beijing International Studies University, told a forum on Thursday.