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Pigs fly off shelves as New Year nears

By Zou Shuo in Beijing and Sun Ruisheng in Taiyuan | China Daily | Updated: 2019-01-12 06:05

With the Year of the Pig just weeks away, pig-related products have become a popular item on Chinese people's shopping lists for celebrating the upcoming Spring Festival.

On China's biggest online consumer shopping platform, Taobao, products inspired by the British animated show Peppa Pig are very popular among people looking for stylish ways to celebrate the Lunar New Year.

There are hundreds of shops selling all kinds of Peppa Pig-inspired items, including necklaces, bracelets, piggy banks, red envelopes, toys and backpacks.

Pigs fly off shelves as New Year nears

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