Bathroom brands feeling flush

Consumption upgrade brings opportunities as smart products gain popularity

China's ongoing consumption upgrade is presenting opportunities for the bathroom and kitchen products sector, with smart technology taking center stage.

"Smart bathroom products are entering into a fast-growth period in China, and Chinese consumers are increasingly enthusiastic about intelligent technologies, whether it's the toilet, shower, shower head, or bathroom mirror," said Xu Shuo, a researcher from Shenzhen, Guangdong province-based Qianzhan Industry Research Institute.