Prof aspires to build local equivalent of KFC

NANJING - Why would a Chinese nutrition professor start a roasted-chicken business with ambitions to turn it into a chain as popular as KFC?

Huang Ming's restaurant in Nanjing, capital of Jiangsu province, is called Professor Huang. Customers sometimes have to wait in long lines to buy menu items such as roasted chicken or salted duck. The store's logo is a cartoon image of a scholar wearing glasses. The image is based on the likeness of its founder, the 48-year-old professor of the College of Food Science and Technology of Nanjing Agricultural University.

Huang began working at the university after receiving his PhD there in 2003. His field of research was meat processing and quality control.