Finnish producer shifting to mass market

Premium Finnish loudspeaker maker Genelec is transitioning toward a mass consumer market business model in China, in response to booming demand and consumption upgrade trends.

"China is our largest market and also the fastest-growing one," said Siamak Naghian, CEO of Genelec. "Taking into consideration the country's huge development during the past decades, we've seen new opportunities."

The company recently opened its first official flagship store in Beijing as part of its wider efforts to tap into the local market, marking a significant move into the high-end mass consumer market.