Harman ramps up localization bid

Harman International Industries Inc, a connected technologies manufacturer, will continue to ramp up its research and development efforts, and customize audio solutions for Chinese consumers, according to a company executive.

Koay Chee Meng, Harman China's vice-president and general manager of lifestyle audio, said the company will leverage more resources to further satisfy local consumers' increasing demand.

"Chinese consumers prefer complex and multifunctional products, compared with those in Europe and the United States, who like simpler ones. They also prefer red," he explained.