Firms offer mutual benefits at CES

Chinese companies attending the annual Consumer Electronics Show (CES), which will open in Las Vegas on Tuesday, will not only launch new products, technologies and applications during the four-day extravaganza, but push for more cooperation with international counterparts.

Global companies, including those from the United States, will keep tapping the lucrative market in China by teaming up with key industry players in the world's second-largest economy.

According to a survey jointly conducted in November by cloud-based tech company the Trade Desk and Forbes, among 200 chief marketing officers across global companies with more than $500 million in annual revenue each, about 80 percent said they would increase their marketing investments in China over the next 12 to 18 months.