New law provides foundation for more orderly e-commerce industry

THE TRADE VOLUME of e-commerce has increased more than tenfold in the past decade in China, and the turnover of online retail sales in China overtook that of the United States in 2013 to become the largest in the world. But that fast growth has been accompanied by problems. The E-Commerce Law came into effect on Jan 1 to better regulate the industry. The 21st Century Business Herald comments:

The fast growth of the new retail industry called for a law to better regulate the industry as doctoring sales data and comments, exaggerated advertising and unsupervised private purchasing, among other things, harmed the rights and interests of consumers.

The law enforcement departments have encountered considerable resistance from the e-commerce practitioners while trying to solve these problems because of the lack of legal support.