Xinjiang hip-hop lovers have designs on success

Two friends who started a clothing and accessories brand in the Xinjiang Uygur autonomous region have hit it big by giving traditional patterns a modern twist.

Hip-hop lovers Wei Xiaojiang and Muradil Muhtar teamed up in 2015, and their Rameyda line of products, including T-shirts, hoodies, caps and bags, is helping preserve ethnic culture by promoting it among young people.

One of their earliest and most iconic designs is a modern take on the kanway, a traditional short-sleeved shirt worn by Uygur men and women featuring colorful embroidery on the neck, chest and arms.