Museums mint money from merchandise
By Chen Meiling | China Daily | Updated: 2019-01-07 07:27
Assorted modern souvenirs retell past stories to cultural buyers, boost revenue
Museums in China are increasingly exploiting the power of the intellectual property they own through merchandise.
Art, figurines, icons, replicas of jewelry, and various products printed with designs or images of ancient objects are all finding buyers in the souvenir market.
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