French pet food maker aims to improve animal care quality
As French pet food manufacturer Royal Canin celebrates its 50th anniversary globally by initiating talks on how to adapt the urban environment to animal needs, and whether AI pets will replace real ones, the subsidiary of Mars Inc is focusing specifically on one mission in China: increasing the penetration of veterinary clinics.
"The way Chinese do social shopping online and mobile shopping is really the most advanced in the world. As for professionals, however, it's still behind many countries. And we want to promote that because animal care is not something you can learn on your own," said Loic Moutault, president of Royal Canin.
As one of the fastest-growing markets for the pet industry, China boasted a pet economy of 170.8 billion yuan ($24.9 billion) in 2017, up by 27 percent year-on-year, according to a report released by the Pet Fair Asia. The pet population in China reached 91.49 million, owned by 56 million households.
