Rapid growth on Burger King's mainland menu

US fast food chain Burger King Corp aims to open another 1,000 new restaurants in China in three years, in a move to further consolidate its presence in the promising market.

The expansion plan was underpinned by the enormous potential of China's food service restaurant sector, and optimized delivery services will give the industry a boost, analysts said.

Burger King opened its 1,000th restaurant in the Chinese mainland in late December. The landmark outlet, in Shanghai's Qingpu district, is decorated in a stylish, atmospheric and traditional US style.