Roomba vacuum maker to up China investment, expand the market
US-based iRobot Corp, known primarily for its Roomba robot vacuum cleaners, plans to invest more in research and development in China, as it hopes to grow the market.
"iRobot is focused on significant growth opportunities in China. We are continuing to increase the size of manufacturing operations in China, as well as engineering functions. China is an incredibly important part of iRobot's strategy and we will continue to grow," said Colin Angle, chairman and CEO of iRobot, in an earlier interview with China Daily.
The company launched a floor mopper tailor-made for the Chinese market in 2016, and established a commercial team at its Shanghai office to directly manage sales, marketing and after-sales services, to be more responsive to the local market, Angle said.
