Chilly northeast a hot destination

The New Year sees northeastern China welcome the depths of winter and the peak season for tourists.

Tourist interest in the region has been increasing, with Heilongjiang, China's northernmost province, leading the way.

According to a report jointly released by the China Tourism Academy and Chinese travel website Mafengwo on Dec 13, the number of travel notes about Heilongjiang posted on websites by tourists rose by 152 percent last year.