Looks remain big trade amid the upgrade

Smaller cities jump on the cosmetic surgeries bandwagon as incomes rise

Wuhan resident Zhang Yuelin, 24, founder of a startup that trades high-end personal care products, is also famous as "Ying Yue" in the cyber world, where she has more than 130,000 followers.

On Soyoung, China's leading online resource for information on cosmetic procedures, her followers often read about Zhang's experiences. Her articles also dispense free advice on cosmetic procedures.