Manipulated TV ratings give false picture

ON WEDNESDAY, the National Radio and Television Administration introduced a comprehensive evaluation system for television stations with the aim of producing a true, reliable survey of audience rating data. Xinhua News Agency comments:

Audience ratings are important data for the TV industry. Upon them hang the decisions of advertisement companies and investors.

However, in the past, the viewing figures were based on small surveys, which left a loophole for certain illegal businesses to manipulate the data.