Brand-building key to global competitiveness

China should improve the top-level design of a brand-building mechanism to promote and strengthen internationally influential domestic brands and intellectual property rights, said political advisors, government officials and media professionals at the 2018 China Brand Forum on Wednesday.

The government should have an overall design for China's brand-building system, crack down on intellectual property right infringement, and construct a system providing policy support in a number of fields including taxation, finance and technology, advised Gu Shengzu, vice-chairman of the 13th National Committee of the Chinese People's Political Consultative Conference.

"Chinese companies should increase investment in technology innovation and business model innovation, and the government should guide capable large companies to create a strategic layout at the forefront of technological development," Gu said at the forum held by People's Daily, a Beijing-based national newspaper group.