Song Xiaoxue: Livestreaming idol

Song Xiaoxue is ready for her close-up. Hair: curled. Face: powdered. Any minute now, she will be live on camera, raking in cash.

Sitting in front of a dressing table that held more than 10 different cosmetics, Song described her feelings about them and assessed their skin-lightening or moisturizing qualities.

When she cracked a joke or provided dating advice, fans sent her "virtual gifts", which can be redeemed for money.