Advertisers embrace cyber marketing

Mobile marketing is turning out to be a top priority for advertisers in China and will drive up to 80 percent of all digital advertising spend by 2019, recent reports said.

The market size is expected to reach nearly 500 billion yuan ($72.6 billion) by the end of 2019, giving China a key role in the $200 billion global market.

"Advertisers have certainly noticed the increasing phone penetration in Chinese people's everyday life and want to make full use of it. Enhanced efficiency of marketing technologies like 'enterprise marketing software suites' and 'data management platform' makes them more confident of targeting audiences' needs and preferences," said Wilson Chen, COO of marketing data technology company AdMaster.