Insurance agents evolve fast to serve 21st-century consumers in China

China's insurance sellers are evolving from insensitive, pushy peddlers characterized by unwanted phone calls and unscheduled visits to qualified and thoughtful professionals, industry insiders said.

This group will now offer premium and personalized services to customers, experts said.

Taikang Insurance Group, a Chinese insurer, has recast insurance sellers as "health and financial planners." They will provide insurance consultancy, wealth planning and health management services for clients.