Hotelier tempts guests with taste of Europe

Chinese hospitality group introducing international taste and experience to local market

The decision to buy Groupe du Louvre in 2015 by Chinese hotelier Jin Jiang International Holdings has paved the way for its subsidiary Jin Jiang Louvre Asia to start its ambitious expansion in China in the coming years, its chief executive officer said.

"Today, Jin Jiang Louvre Asia is focused on the Chinese market. Because of its large market size and the good timing for new business opportunities, we are putting most of our efforts here in China with more than 150 new openings every year," said Joel Guiraud, CEO of Jin Jiang Louvre Asia.