Innovation bringing fans closer to action

Having established itself as China's leading digital platform for European and domestic soccer action, PP Sports is upping its game as it aims to deliver more in-depth, interactive and engaging coverage for fans.

A subsidiary of retail giant Suning, PP's impressive broadcast-rights portfolio already includes La Liga, the Bundesliga, English Premier League and the Chinese Super League.

The next step for the company is bringing production values, analysis and viewer experience up to world-leading European levels and beyond.