The indispensable tool for modern marketing

Today's digital retail landscape has "spoiled" modern consumers who now have high expectations for a personalized shopping experience, and this means that marketers must improve customer interaction and meet these demands by tapping into artificial intelligence, according to industry experts.

Jacky Tang, general manager of Reo Communications, a digital agency in Shanghai, pointed out that AI technology can allow marketers to separate their customers into distinct categories and understand exactly what motivates them.

"By analyzing customers based on their movement among segments over time, we can achieve dynamic micro-segmentation, and predict future behavior in a very accurate fashion," he said.