Gamers find success in Shanghai outskirts

When Zhu Renran and his friends decided to start a company, setting up in a suburban town in southern Shanghai was not the first place that would have come to mind.

Fengjing, which lies on the border of Shanghai and Zhejiang province, is known among locals for its ancient water town dating back more than 1,500 years ago. Except for a few industrial parks, the town, which covers around 90 square kilometers, remains largely pastoral.

Born and raised in Fengjing, Zhu moved to settle in downtown Shanghai after his graduation from college, working as a software engineer and later in corporate management in multinational companies.