Palace Museum cosmetics achieving attractive sales
By Wednesday, or "double twelve" - promoted as an online shopping day in China - netizens had turned a new, limited edition set of lipsticks into a hot item after presales were authorized by Beijing's Palace Museum.
The cosmetics staple with a royal twist was put on the virtual sales counter on Sunday at Palace Museum Cultural Creativity, the museum store on its public account on the WeChat social network. In the following days its popularity had exploded in cyberspace.
The cases of the set of six lipsticks were printed using 3D technology and combine auspicious patterns and colors from embroidery once owned by queens and concubines, taken from the museum's collections. The patterns include cranes, butterflies, deer, and blossoms and reflect traditional Chinese aesthetics. Each tube of lipstick sells for 199 yuan ($28.90).
