Massive growth prospects for nation's dairy market over the next five years

China will see significant growth potential in the consumption of organic milk, yogurt and cheese products, fueled by increasing demand for premium products from quality-conscious consumers, according to a new report.

In the next five years, sales of cheese will see a compound annual growth rate of over 20 percent. In 2023, per capita consumption of cheese will reach 0.23 kg per year, and the continuing growth of solid milk products such as powder will be a future trend, according to the New Horizon 2023 report released by Sino-Dutch Dairy Development Center on Wednesday.

"Consumers in China are very demanding, and the generation gap of consumers is becoming smaller. More people are willing to pay for premium, ultra-premium and innovative dairy products," said Rahul Colaco, president of Dutch dairy producer FrieslandCampina China and chairman of the SDDDC supervisory board.