SUV makers close gap on global rivals

Domestic SUV brands are in hot pursuit of their international rivals, according to a new industry report that suggests indigenous vehicles offer better value for money and are more in line with the needs of younger Chinese drivers.

The latest Chinese Automobiles 2018 Report by London-based brand valuation consultancy Brand Finance reveals that the gap between international SUV brands and those from China is closing, with improved technology raising the price of Chinese models, and a significant increase in competition prompting discounts by joint-venture companies.

Although most Chinese brands are still in the middle to low end of the market, brands including WEY, which is owned by Great Wall, and Lynk & Co, which is owned by Geely, are targeting a slightly higher-income segment by using better technology and more differentiated and premium marketing.